The holidays are coming and you have nothing prepared? Learn how to plan your shop’s Etsy special holiday sale and offer your customers attractive deals, low prices, and other discounts!
Short Introduction to Etsy
Etsy is an online marketplace for selling and buying handmade crafts, supplies for crafts, art pieces, vintage goods that are more than 20 years old, and etc. Because of its huge popularity, Etsy is a pretty competitive marketplace. There are millions of sellers and more than 25 million active buyers from all around the world.
If you want to stand out from the crowd and attract customers’ attention you need to sell something that is unique, original, modern, useful, and cool. You need to be able to meet customers’ needs and offer them products according to their customized preferences, style, and budget.
Another way to attract customers is to plan a special holiday sale!
How to Plan Your Etsy Shop’s Special Holiday Sale
The first thing you need to do is to determine whether or not you sell holiday-specific handmade products. For instance, do you sell something with Christmassy themed or anything special for the Independent Day in the USA. Here’s some of the most popular articles that you can check: Selling Tarot Readings on Etsy
If you already have something – great, but if you don’t prepare something on time and get ready before holidays kick in.
Check the calendar and mark the dates of the most important holidays. You need to count back 2-3 months and plan when you could list the holiday products exactly. You don’t want a holiday sale at the end of the holiday because let’s face it – no one needs holiday items once the holiday is over.
Make a plan in your calendar when you should start making the season-specific or holiday-specific products as well. You need an organization if you want the holiday sale to be successful. If you are a crafter or an artist, it will take some time to make the holiday products, so plan everything ahead. If you are preparing a holiday sale for Halloween, you can start making the products in June and post them in August. You can call this as a holiday preview. Give your customers enough time to discover that you are preparing a holiday sale.
A Final Word
Preparing a holiday sale when selling on Etsy can bring you lots of new customers and exposure to your shop! Make sure to plan one!